Oracle has agreed to acquire Eloqua, Inc, a provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash. The board of directors of Eloqua has unanimously approved the transaction, which is expected to close in the first half of 2013, subject to Eloqua stockholder approval, regulatory approvals and other customary closing conditions.
The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies improve the way they market, sell, support and serve their customers. The combined offering is expected to allow companies to provide a more personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and enhance service.
“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian, executive vice president, Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”
More information on this announcement can be found at www.oracle.com/eloqua.