In 2014, traditional data warehouse vendors continue to face the challenge emerging from new processing techniques such as MapReduce/Hadoop distributions. These new techniques are often referred to as "big data solutions" in the popular press, and the continued hype regarding new approaches has continued.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.