This new retail business model offers an unparalleled personalized shopping experience to customers that is so effective that 78% of retailers intend to implement it. Sounds great, right? Well, there’s one problem: most retailers are behind! And the difficulty of converting databases to a unified commerce model is one of the main reasons so many companies struggle to make the change. This white paper is dedicated to pinpointing the top three data challenges today’s retailers face in switching to unified commerce, and how Datavail’s managed services can enable you to overcome them and thrive.