We are living in a new age, one in which your business success depends on access to trusted data across more systems and more users faster than ever before. Whether you’re responsible for technology or information strategy, you need to enable your business to have real-time access to reliable information to make rapid, accurate decisions faster than your competitors. Otherwise, your company will simply be left behind. By taking the actions detailed in this paper, you can create and set in motion a data quality strategy that supports your existing business initiatives and easily scale to meet future needs.