Your company already has data in Oracle® databases. But are you using additional Oracle® data solutions and the right underlying infrastructure to truly maximize the value of Oracle databases and turn data into your most important asset? If not, it’s time to start, because innovation begins not with data stored somewhere in your database landscape, but when your business managers can quickly and easily query and correlate historical, transactional, operational, non-operational, structured, and unstructured data to find patterns and trends and make reliable, fast, ad-hoc decisions. It’s that ability to use data for predictive analytics that becomes business intelligence and a competitive edge in the digital economy.