A successful sales team is at the heart of every successful organization, with every salesperson responsible for driving revenue, bringing in new business, and nurturing existing customer relationships. Today, organizations have an unprecedented opportunity—a chance to arm their sales reps with timely, relevant customer information. Access to this information gives salespeople the ability to research prospects’ interests, personalize outreach, identify new opportunities, and get the information they need to answer tough questions during face-to-face interactions.