▼ Scroll to Site ▼


AddThis Acquisition to Strengthen Oracle Data Cloud

Oracle announced it has signed an agreement to acquire AddThis, a provider of publisher personalization, audience insight and activation tools that enables audience segment quality, scale and insight.

Oracle Data Cloud is a Data as a Service (DaaS) business, operating a data ID Graph to enable understanding of consumer behavior across all media channels. Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement.

With the acquisition, AddThis will be added to the Oracle Data Cloud offering to deliver higher levels of audience insight, measurement and reach.

Related Articles

In late December, it was quietly announced that StackEngine, an Austin, Texas-based provider of a container operations platform for developers, DevOps and IT teams, had been acquired by Oracle. Separately, in late December, Oracle announced plans to construct a next-generation technology campus in Austin as part of its global hiring initiative to drive Oracle cloud expansion and attract millennial talent.

Posted January 05, 2016