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Exploring Big Data Analytics at Data Summit 2015 in NYC


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The importance of BI analytics has skyrocketed, with the growth in data over the past few years.  Companies have a deeper appreciation for the potential that big data offers, and BI analytic tools have become an important asset uncovering its value. With so many options on the market it is more important than ever for an organization to weigh the options and select the right analytics tool.

To help provide more information on this topic, Eldad Farkash, founder & CTO of Sisense will be speaking at Data Summit on the topic of “Succeeding with Big Data Analytics” on Tuesday, May 12, at 2 pm.

The 2-day Data Summit event will be held May 12-13 and preceded by a day of workshops on May 11 at the New York Hilton Midtown.

“Data Summit attracts a focused audience interested in today’s most pressing business problems and solutions. It’s exciting for us to be a part of that conversation,” said Farkash.  Farkash’s presentation will address ways to empower business users to leverage big data with little help from IT. “Attendees will learn how they can achieve tangible business goals such as increased profitability, reduced customer churn, and gaining a handle on massive exponentially-growing data sets. We’ll discuss ways to avoid complexity, high cost, consultants and confusion. And, most importantly, how business analysts and IT executives can extract business value from their data without major headaches,” he said.

The data industry could be going through some noticeable changes this year and that could mean major changes for all aspects involved, including BI analytics. “This is the year when people will start talking about ‘messy data’ as opposed to simply ‘big data.’ We’ll hear more about ways to address the challenges of scale, variety, and meta data and process results in ways that are fast and accessible,” stated Farkash.  Everyone is aware of the rapid pace that data has been produced over the past few years. It has been developers’ jobs to try and create tools that are able to keep up with this explosion of data, he noted.

Sisense, Farkash said, seeks to democratize BI analytics by making it accessible to business users.  

“We noticed a major problem. On the one hand, there are solutions aimed at data scientists that can process massive loads of data but require a lot of time, money, and experts to transform that data into insights that business users can understand and require long processing times to update the queries each time a new answer is needed,” he said.

“On the other hand, there are solutions aimed at business users that offer a pretty front-end but will literally crash if they’re loaded with too much data, disparate data coming from multiple data sources, or if too many users trying to access them simultaneously. We live in a big-and-getting-bigger data world, where the majority of companies are dealing with large amounts of data coming from different sources and getting insights into the hands of as many users as possible is critical to staying ahead of the game.”

In order to provide true value, he said, solutions must be easy to use, scale to large deployments, and allow users to view and analyze large volumes of data and share results. “We decided to do things completely differently by creating a full stack solution that allows users to join, analyze and visualize their data,” explained Farkash.

There is a desire throughout the industry to simplify BI analytics by making the tools easier to use for more people within an organization.  Simpler tools will allow more people within an organization to use them and thus result in discovering more business trends faster and more efficiently than ever before.

“Sisense works on any device – desktop, tablet, and smartphones - enabling the creation of stunning dashboards in an easy and intuitive way,” said Farkash. “But the real magic lies in its back-end, which is powered by In-Chip technology (100x more data, 10x faster than In-Memory), requires no scripting or coding, and enables mash-ups of multiple data sources in a proprietary centralized database. The end result is that everyone from the CEO to business analysts to business user can quickly and easily create reports and share interactive dashboards with their colleagues.” 


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