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Melissa Data Launches Data Quality Tools for SQL Server 2012


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Melissa Data, a provider of contact data quality and direct marketing solutions, announced expanded access to its collection of data quality tools for all editions of SQL Server 2012, including Enterprise, Business Intelligence and Standard, via SQL Server Integration Services (SSIS) as well as the SQL Server 2012 Enterprise Edition’s Data Quality Services. Melissa Data solutions include tools to profile, cleanse, verify, and match contact data, including address, name, phone and email.

“Typically, basic matching and profiling have been available exclusively for Enterprise Edition users of Microsoft SQL Server,” says Bud Walker, director of data quality solutions for Melissa Data. “Today, we offer the full spectrum of data quality – including advanced matching and de-duping with our new MatchUp component – for all editions of SQL Server. MatchUp includes a full toolbox of general string fuzzy algorithms, and leverages our 27 years of experience working with addresses and names to build sophisticated matching rules.”

In addition, the full suite of Data Quality transforms for SSIS, namely Contact Verification, SmartMover, and Global Address Verification, are available.

For users of the new Data Quality Services product shipping with SQL Server 2012, a subset of the company’s reference data service offerings is also available. Customers can go to the Windows Azure Marketplace to subscribe to the DQS flavors of Melissa Data’s reference data services, including Address Check, Name Check, Phone Check, Email Check, and IP Check.

For more information or free product trials, visit www.MelissaData.com.


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