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Melissa Data Offers Data Quality Tools via Windows Azure Store


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Contact data quality and direct marketing solution provider Melissa Data is making its Address Check and IP Check product offerings available via the Windows Azure Store – a subset of Melissa Data offerings available in the Windows Azure Marketplace. Windows Azure developers can access the new store from the Windows Azure Management Portal and browse and purchase products and services representing a cross-section of functionality from a premium selection of vendors.

“Having our data quality products available through the Windows Azure Store makes it easier than ever for Windows Azure developers to implement Melissa Data’s data accuracy-enabling services,” explains Bud Walker, director of data quality solutions for Melissa Data. “With the ability to run queries in the cloud, real-time address verification and standardization are now readily available to customers who may not have been previously aware of our broad capabilities in the data quality arena.”

Melissa Data’s Address Check can decrease postage costs and reduce undeliverable mail and shipments by cleaning databases of inaccurate and undeliverable addresses. This CASS Certified service parses, standardizes and verifies U.S. addresses against the USPS database and/or Canadian addresses against the latest Canada Post address data file. Address Check will add missing apartment or suite numbers for increased deliverability, identify addresses vacant 90 days or more, return suggestions (with rankings) for invalid or ambiguous addresses, and geocode addresses with accurate latitude/longitude coordinates.

IP Check identifies an internet user’s geographical information including: country; region; city; latitude and longitude; ZIP Code; ISP; and domain name, using a proprietary IP address lookup database and technology. Verifying IP location enables users to understand visitors better by geographic region; localize Web content for global visitors; redirect users to specific language/country pages; prevent password sharing and abuse of service; reduce credit card fraud; filter access from countries with which a company does not do business; and create targeted ad campaigns.

For more information on Address Check, IP Check and other Melissa Data solutions visit www.MelissaData.com.


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