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Objectivity Expands Reach with Partnerships and New Certification Program Beta


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Objectivity, a provider of object and graph databases, has formed new partnership deals and is also launching a program, now in beta, enabling partners, VARs, and integrators to get trained on utilizing InfiniteGraph and Objectivity/DB as part of their toolsets.

According to the company, it has seen a spike in the number of companies turning to its solutions to solve the problems of big data, with organizations in Asia, Europe, and the U.S. deploying new pilot programs to complement relational databases.

There are a lot of companies that want to build big data practices, including consulting  practices, service practices, and selling newer technologies that enable big data and big data analytics, Jay Jarrell, president and CEO of Objectivity, tells 5 Minute Briefing.  As a result, he notes, Objectivity is signing up new partners that are  high-end, leading-edge systems integrators, consulting practices as well as value-added resellers that are developing big data practices for their businesses.

Objectivity has formed partnerships with IPL, a large high-tech consulting and systems integrator in England that specializes in defense, financial services, and other verticals; HM Informatik, a systems integrator in Germany that is using InfiniteGraph and Objectivity/DB to expand its solutions for big data; and Nextgen, a VAR/distributor in Australia and New Zealand, that is an authorized master distributor for Oracle. According Objectivity, what separates its technology from other vendors is its ability to act as a federated connection store for disparate databases of all kinds from NoSQL to RDBMS. "We are seen as a complementary strategy to the Oracle red stack or the IBM blue stack which traditionally have relational databases and relational data stacks. We can actually take that data, along with unstructured data, and bring that together as the big data connection store,"  explains Jarrell. 

To support its partners, Objectivity is also launching a certification program that will serve as a training program for partners that seek to include InfiniteGraph and Objectivity/DB as part of their offerings, notes Patricia Stamos, senior manager, marketing, Objectivity. The program, now in beta, will be officially launched in July, and will eventually be offered online.

For more than 20 years, Objectivity has been a provider of commercial graph and object databases with customers in the telecom, security, financial services, and energy industries. Companies such as Ericsson, CUNA Mutual, Siemens, Northrop Grummon, McKesson and Raytheon have used Objectivity to power real-time applications for nearly 15 years. In January, Objectivity announced customers leveraging its NoSQL solutions and the renewal of existing long-term customers including Bocad Software, Deloitte, FROX communication, Iridium Satellite LLC, L-3 ComCept, Inc., the U.S. Air Force, the U.S. Department of Defense and the U.S. Navy.

For more information, go to www.objectivity.com.


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