Oracle announced late in December that it had entered into an agreement to acquire Responsys, Inc., a provider of enterprise-scale cloud-based B2C (business to consumer) marketing software, for approximately $1.5 billion.
The addition of Responsys, which is used by companies to orchestrate marketing interactions across email, mobile, social, display and the web, expands Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud.
Oracle also acquired Eloqua, a provider of cloud-based marketing automation and revenue performance management software, for approximately $871 million one year ago.
According to Oracle, by bringing together Responsys and Oracle Eloqua in the Marketing Cloud, CMOs that support industries with B2C or B2B business models will be able to drive better customer experiences across marketing interactions and throughout the customer lifecycle from a single platform.
“Oracle customers will benefit from continued R&D investment across the Responsys and Eloqua platforms, ensuring that CMOs in all industries are armed with a best-in-class solution,” said Thomas Kurian, Executive Vice President, Oracle Development. “When combined with the full Oracle Customer Experience Cloud, for the first time, companies will be empowered to orchestrate individualized experiences that extend from Marketing, to Commerce, to Sales, to Service, to Support.”
The Oracle-Responsys transaction, which has been approved by the board of directors of Responsys, is expected to close in the first half of 2014, subject to Responsys stockholders tendering a majority of Responsys’ outstanding shares and vested equity incentive awards in the tender offer, certain regulatory approvals and other customary closing conditions.
More information about this announcement is available at www.oracle.com/responsys.