Sybase Provides New Guide to Dispel Myths of Big Data

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Sybase, an SAP company, has unveiled a new guide on big data analytics titled "Intelligence for Everyone: Transforming Business Analytics Across the Enterprise." The objective of the guide is to demonstrate through facts and examples that there are tools and methods to make sense of new and massive data sets, service all users at all levels, and analyze many different data types to provide actionable answers.

The guide presents proof points of how companies have successfully extended analytics deep into their operations across a range of industries, discusses research studies into the value of analytics, and presents case studies on the significant ROI of analytics within enterprises, especially those dealing with growing data sets, expanding user populations, differing data types, rising workloads, and increasing ad hoc queries.

"Big data is here - and it is to be embraced and exploited," said Brian Vink, vice president of database products, Sybase. "Organizations that are prepared for the data explosion have a tremendous chance to achieve significant advantages in a competitive marketplace. There are great examples in the guide of enterprises that have already made their organizations more responsive, competitive and profitable. The opportunity is there, ready for the taking."

A copy of "Intelligence for Everyone: Transforming Business Analytics Across the Enterprise" can be downloaded at