Unisphere Media, a division of Information Today, Inc. is a diversified information company that provides independent editorial content and peer-based market research to targeted IT communities through its own print and electronic media, and custom and contract publishing. Unisphere Research, the company's market research unit, conducts proprietary and custom research projects in conjunction with the top data management and IT user groups, as well as with other leading-industry communities. Unisphere has pioneered user group-based research and has built its editorial products in conjunction with its user community-based market insight. Through service to a variety of specific user communities, Unisphere's media and marketing products reach the full information management marketplace both as a whole along with the ability to target clearly-identified segments with dedicated information packages. For this reason, over 500 IT-oriented companies have chosen Unisphere as a marketing partner, and the company has grown from one print magazine to an integrated media company with 15 vehicles serving the IT universe.
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Thomas J. Wilson - Thomas J. Wilson is the president and CEO of Unisphere Media. He began his career in magazine publishing in 1978 and has managed print and online publishing operations at International Data Group (IDG), CMP Media, The New York Law Publishing Company, Elsevier North American and Crain Communications. Wilson and his business partners formed Boucher Communications Inc. (BCI) in 1996 via a management buyout and rapidly built BCI's core group of IT publishing operations before selling them to 101 Communications in 1999. It was at BCI that Wilson began to diversify the traditional business-to-business model by adding significant new elements in email newsletter publishing and market research. By 2000, Wilson had formed Unisphere and shortly thereafter acquired Database Trends and Applications magazine with a focus on producing research that both informed the market and supplied unduplicated editorial content and insight. In June 2008 Unisphere completed a strategic merger with Information Today, Inc. significantly enhancing Unisphere's capabilities on the web and expanding its research footprint beyond the IT marketplace. Today, with nearly 100 market studies now completed, seven email newsletters publishing regularly, www.dbta.com refreshed daily, Database Trends and Applications in print quarterly, as well as ground-breaking lead generation programs and webcasts, Unisphere is positioned at the center of the "Big Data" phenomenon and is a strategic marketing partner to hundreds of IT suppliers annually.
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Unisphere Research is the market research unit of Unisphere Media. Unisphere Research conducts proprietary and custom market research in conjunction with the top data management and IT user groups, as well as with other leading industry communities. We have completed studies in the following areas:
- Business Intelligence
- Open Source Software and Linux Deployment/Trends in the Enterprise
- Storage
- Compliance
- Database Tools
- Database Usage
- Database Security
- High Availability
- Software as a Service
- Business Process Automation
- Performance Management
- Application Management
- Salary Surveys
- MultiValue Database Technology
- Data Replication
- SOA
- Enterprise Virtualization
- Cloud Computing Adoption
- Data Growth/Big Data and Managing Data Growth
- Governance, Risk and Compliance
- Unstrucuted Data
- NoSQL Databases
Working with our user group partners, selected survey results are published in Unisphere Media publications and IT publications around the world, and distributed to the appropriate user group members. Unisphere management and analysts are available for private consultation on these topics by interested parties. For more information, contact Thomas J. Wilson at Tom@dbta.com.