Elliot King is the editorial director of Unisphere Media, LLC and supervises all of the company’s editorial products, including Database Trends and Applications magazine and the 5 Minute Briefing series of e-newsletters. A professor and former chair of the Department of Communication at Loyola College in Maryland, he has more than 25 years of experience in technology and business-to-business journalism. He is the author of six books, including Data Warehousing and Knowledge Management (Computer Technology Research, 2001) He can be reached at Elliot@dbta.com.

Joyce Wells is the managing editor for Database Trends and Applications magazine and the 5 Minute Briefing series of e-newsletters. An experienced business-to-business journalist, she has worked at CBS News Radio, been a market editor for Fairchild Publications’ Women’s Wear Daily, and has written extensively as a freelance writer. She can be reached at Unisphere Media's main office at 973-665-9200 or at Joyce@dbta.com.

Joe McKendrick is a contributing editor to Database Trends and Applications magazine, editor of 5 Minute Briefing: Data Center and principal research analyst for Unisphere Research, LLC. He has more than 20 years of experience as a technology journalist and research analysts. He can be reached at Joe@dbta.com.

Daniel Fishman is the director of the Database Trends and Applications Technical Center. He served as president, chief executive officer and chief technical officer for NDC Systems, a high tech manufacturer in Southern California, and is founder, president and chief technical officer of Net Effect Technologies, a business incubator. He can be reached at Dan@dbta.com.