In this white paper published by The Bloor Group, industry expert Robin Bloor examines the evolution of ETL from its inception to the next generation of ETL tools, known as ETL 2.0. The paper analyzes the stresses put on the first generation of ETL products and the limitations of these ETL tools to deal with the challenges of Big Data, as well as the characteristics and benefits of ETL 2.0 to meet the strategic needs of the business and IT organizations.