Asaf Bord is a senior product and AI leader specializing in enterprise-scale GenAI strategy, agentic automation, and semantic intelligence. He leads Generative AI Strategy and R&D at Northwestern Mutual, partnering closely with engineering, data, architecture, and governance teams to deliver more than 30 GenAI initiatives across the company. His work spans AI agents for legacy modernization, evaluation and guardrail frameworks, semantic layers for data democratization, and high-impact business applications of GenAI.

Asaf is also the co-founder of Multinear, an open-source platform designed to bring rigor, structure, and transparency to GenAI evaluation, enabling teams to ship AI features with greater reliability and confidence.

Much of Asaf’s work focuses on what makes enterprise teams succeed with GenAI: aligning data foundations with model needs, designing evaluation-first workflows, embedding AI into existing product and engineering processes, and ensuring that AI systems deliver measurable business value. His approach blends deep technical understanding with practical product management principles, helping organizations adopt GenAI in a safe, scalable, and outcome-driven way.