Chip Schenck

Principal, Generative AI & Data Strategy
IBM

Picture of Chip SchenckChip Schenck is a Principal data, AI, and go-to-market strategist at IBM, where he works at the intersection of enterprise data platforms, generative AI, and business transformation. In his current role, Chip partners across product, engineering, sales, and executive teams to help organizations translate advanced data and AI capabilities into practical operating models, scalable platforms, and measurable business outcomes. He is known for shaping strategy, positioning, and commercial motions in emerging and fast-evolving markets—often building the playbook before one exists. Prior to IBM, Chip held senior strategy and innovation roles at DataStax—where he ran a similar mandate—as well as at Shutterstock and Meredith Corporation, driving data-led product strategy, platform development, and new revenue models across global media and technology businesses. Across these roles, he has helped build and scale multiple data and technology businesses from inception through significant growth, working hands-on in complex, unstructured environments to move organizations from experimentation to repeatable execution. Chip speaks with authority on data and AI not as abstract technologies, but as core business capabilities—grounded in strategy, operating discipline, and the organizational change required to make them work in the real world.

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