Seojoon Oh is a Senior Product Manager at Uber, leading the development of Uber’s marketing data infrastructure—including its cross-channel semantic layer, attribution pipelines, and AI-driven root cause analysis systems powering over $1.7B in annual marketing spend. With more than a decade of experience in marketing analytics, data infrastructure, and experimentation, he has helped global teams bridge marketing and data science to measure true incrementality and optimize ROI. Seojoon has authored practitioner papers on marketing measurement, serves as a peer reviewer for leading marketing journals, and was named to the Ad Age Tech Power List 2025 for his contributions to data-driven marketing innovation.