Velu Natarajan is a data architecture leader with 20+ years of experience modernizing scalable, secure, high-performance data platforms. As a Data Clouds community leader and Principal Data Engineer at GoodRx, he drives AI-ready data cloud initiatives that enable interoperable data across platforms, open Lakehouse architectures, and governed access at scale. His focus includes FinOps for AI, optimizing token- and consumption-based workloads while maximizing business value. Velu helps enterprises accelerate advanced analytics and AI adoption through resilient, cost-aware, multi-cloud data strategies. He is also an author, technical reviewer, and conference speaker who enjoys epic films and playing soccer with his kids.