Doug Laney

Innovation Fellow
Data & Analytics Strategy
West Monroe
Author of "Infonomics" & "Data Juice", visiting professor at University of Illinois Gies College of Business

Picture of Doug Laney

Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations. 

Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year,” a “Top 5 Books for Business Leaders and Tech Innovators,” and by the Wall Street Journal as one of its “5 Summer Reads for CIOs.”  His latest book, Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets has received accolades from business, data, analytics, and IT executives and practitioners around the world.

Now the Data & Analytics Strategy Innovation Fellow with the consulting firm West Monroe, previously Doug was a Distinguished Analyst with Gartner’s Chief Data Officer research and advisory team and was a three-time Gartner annual thought leadership award recipient. In addition, he launched and managed the Deloitte Analytics Institute, is a Forbes contributing writer and has been published in the Wall Street Journal and the Financial Times among other journals. Doug has guest-lectured at major business schools around the world and is a visiting professor with the University of Illinois Gies College of Business where he teaches Infonomics and Business Analytics Executive Overview courses, which also are available online via Coursera. He also co-chairs the annual MIT Chief Data Officer Symposium, is on the faculty at Carnegie Mellon University’s Heinz College, is a member of the World Economic Forum's data exchange initiative, a member of the American Economic Association, and sits on various advisory boards.


Follow and connect with Doug via Twitter @Doug_Laney and LinkedIn. #infonomics

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