Data insights have never been more vital to business operations than they are today. Line-of-business (LOB) teams rely on data insights to drive sustainable growth, lead business operations, and understand customer behaviors and needs. The growing demand for data analytics has spurred a flourishing $31 billion-plus industry of established and emerging tech companies—but is the data analytics tech stack working for enterprises? Despite years of investment and effort, research indicates that 95% of businesses still struggle with operational challenges around data and analytics, leaving only 5% with the competitive advantage data-driven decision making delivers.
Posted April 11, 2024