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2026 DBTA Readers' Choice Awards

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Trends and Applications

The influence of generative AI (GenAI) and decision intelligence continues to drive data-driven processes. While data quality and security remain essential, everyday components, organizations should also embrace AI/ machine language-driven automation and self-service analytics, while paying equal attention to the human element, thereby fostering a strong data culture, robust governance, and enhanced data literacy. With more data being created than ever before, making the right choices among the countless options for data management and analytics solutions is a top priority for many organizations. To help companies progress along their data-driven journeys, each year, DBTA presents the Readers' Choice Awards, offering the opportunity to recognize companies whose products have been selected by the experts—our readers!


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