Brendan Peterson

Brendan Peterson is product marketing manager at Scribe Software.


Articles by Brendan Peterson

Over the past 5 years, the volume of data that businesses use to stay relevant and operational has exponentially increased, and shows no signs of slowing. Within this vast quantity of data, the answers to critical business questions lie dormant, waiting to be accessed. Who are the most valuable customers? What are they buying? How can I get them to purchase more from me, and how can I find more like them?

Posted April 07, 2017