The recent explosion of digital data has affected businesses of all sizes and has opened opportunities for companies that adopt machine learning technology - including predictive analytics - to mine intelligence from data assets. Predictive analytics has the potential to transform traditional small to medium businesses (SMBs), which have the same desire to take better advantage of their data assets as larger organizations - but the process with which they can glean strategic value from that data is significantly different.
Posted January 03, 2013