David Friedlander

David Friedlander is senior product marketing manager of VMware, which delivers solutions for business infrastructure virtualization that enable IT organizations to energize businesses of all sizes. With 2009 revenues of $2 billion, more than 170,000 customers and 25,000 partners, VMware is a leader in virtualization which consistently ranks as a top priority among CIOs. VMware is headquartered in Silicon Valley with offices throughout the world and can be found online at

Articles by David Friedlander

Managing and measuring costs has taken on a new urgency with the emergence of virtualization and new computing models. With virtualization, customers get a shared infrastructure that shifts the cost from a clear 1:1 relationship between servers, applications and users to a more dynamic model. We're just beginning to realize the tremendous impact this has on cost management and measurement in the data center. To make effective decisions about how to deploy resources, the business needs to clearly understand the associated costs.

Posted February 09, 2010