Emily Lesinski, Group Director of Analytics and Insights, Rightpoint

Emily Lesinski is the group director of analytics and insights at Rightpoint, where she leads a team focused on using data to drive better business performance and user experience for their clients. Prior to joining Righpoint, Lesinski worked with global brands including UNICEF, Procter & Gamble, and Samsung Global to optimize their media strategies through data.

Articles by Emily Lesinski, Group Director of Analytics and Insights, Rightpoint

Is Your Data Generating Value or Collecting Digital Dust?

Economic uncertainty is prompting many companies to think about how to do more with less. But what if they're actually positioned to do more with more and just don't realize it? Many organizations already have the resources they need to improve efficiency and resilience in challenging times.

Posted September 18, 2025