As enterprises rushed to digitize their offline assets over the past year, data finally won widespread recognition as the lifeblood of modern commerce. At a high level, data enabled pandemic-shocked businesses to comprehensively understand their changing landscapes, then generate actionable predictions for how demand would shift. There's little question that data has grown in importance every year, but in 2021, there's now no question that its value is crystal clear to virtually every enterprise.
Posted August 04, 2021