is VP, marketing, at Melissa (www.Melissa.com)
, which specializes in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships.
Articles by Greg Brown
Semantically enabled machine reasoning is an efficient form of AI that can help with basic tenets like data quality and completeness, and that can scale to provide automated pattern recognition for decision support in mission-critical applications. AI - delivered by semantic technologies - opens a wealth of opportunity to improve efficiency in all types of enterprise business applications. In this very powerful new era, errors are reduced, data insights are more sophisticated and quickly gleaned, and staff is freed to focus on excellent service, new product development, and overall business growth.
Posted October 31, 2019