James Fisher

James Fisher is vice president of marketing for analytic solutions at SAP and has over 16 years of experience in analytics, performance management and finance software and consulting businesses.  He previously held marketing and consulting roles at BusinessObjects, Cartesis, PricewaterhouseCoopers and KPMG.


Articles by James Fisher

While minimizing risk is important for financial services organizations, companies need to think beyond fraud detection and understand the wider benefits predictive analytics can provide in terms of better customer experience, driving opportunities and increasing revenue in a highly competitive market. Among other uses, a comprehensive customer database, combined with advanced analytics, will allow organizations to spot trends, identify cohorts, and micro-target discrete populations.

Posted February 24, 2014