For years, cloud architects have been guided by the concept of "data gravity," the idea that applications and workloads naturally orbit massive, centralized datasets. It made sense in an era when scale was synonymous with centralization. But today, the world has changed. How we build applications, how users interact, and where value emerges are no longer defined by data storage alone. We're entering an era shaped by a new force: customer gravity.
Posted November 20, 2025