As machines increasingly are fitted with internet and other network access, enterprises will be able to capture and increasingly expected to respond to more customer data than ever before. Machine-to-machine (M2M) network connections—this so-called "Internet of Things"—is positioned to become the next source of major competitive advantage. Whatever you call it, M2M is turning out to be the poster child for big data's "Three Vs": Volume, Velocity and Variety. What M2M data requires is a fourth "V" (Visualization) to convert its big data into value by giving users the ability to identify data patterns through real-time analytics.
Posted April 25, 2013