Kerry Liu is CEO and co-founder of Rubikloud, which provides a machine intelligence platform for retailers. Rubikloud’s big-data architecture fields retailer data from multiple sources, then cleans and processes it — making it compatible with advanced machine-learning techniques. Rubikloud employs its data science to understand customer behaviors, ranging from product affinity and price sensitivity, to response prediction and demand forecasts.
The Toronto-based company founded by Liu currently works with over a dozen global multi-billion dollar retailers. Investors include Horizons Ventures, which manages the global technology investments of Li Ka Shing, Access Industries, and the MaRS Investment Accelerator Fund. For more information, go to www.Rubikloud.com.
Articles by Kerry Liu
Big data is not the end-all, be-all of marketing strategies. It's not that big data is too simplistic, rather, it's that our standard way of using data is limiting. Typical big data analytics are incapable of painting the full picture of consumer behaviors and often fail to quickly provide complete insights. When this happens, marketers end up with broad insights that miss the mark when translated into real-world advertisements and campaigns.
Posted January 03, 2017