Lisa Loftis

Lisa Loftis is a thought leader on the SAS Best Practices team, where she focuses on customer intelligence, customer experience management, and digital marketing. She is co-author of the book, Building the Customer-Centric Enterprise. She can be reached at More information is at

Articles by Lisa Loftis

GDPR, the European Union (EU) legislation addressing data security, privacy and use protections, is right around the corner and consumers are starting to pay attention. A recent SAS poll of U.K. citizens found that almost half plan to exercise their rights at some point after the new legislation takes effect in May of 2018. Unfortunately, many companies may not be ready to answer the call.

Posted March 21, 2018