Morgan Vawter and Jeriad Zoghby

Morgan Vawter is Data Management & Programmatic Marketing Lead, and Jeriad Zoghby is Managing Director and Global Lead of Personalization & Media Optimization, Accenture Interactive.

Articles by Morgan Vawter and Jeriad Zoghby

Marketers continue to become more technologically astute as their roles evolve, but one tool remains under-utilized: data management platforms. These platforms provide numerous ways for marketers to slice and dice data to develop compelling ways to reach customers, often in real time. However, when used incorrectly, these platforms can push marketing campaigns off-course - which is why marketers must get smart on what the platforms are designed to do and how to use them most effectively.

Posted September 09, 2015