The Internet of Things is resulting in more customer data at executives' fingertips than ever before. In 2009, there were 2.5 billion things connected to the internet, creating data. That number will explode to 30 billion things by 2020. So how can businesses harness the power of all that customer data being generated by this new networked reality to create insights that help build lifelong customer relationships? And how can they keep from being overwhelmed by all that noise?
Posted May 08, 2014