Peter J. Auditore

Peter J. Auditore is currently the Principal Researcher at Asterias Research, a boutique consultancy focused on information management, traditional and social analytics and big data. Some recent projects completed by Asterias Research include: Social Media and Business Intelligence,  In-Memory,  BYOD’s Impact on The Data Center and The Society of New Communications “Social Mind” research report.  

Auditore was a member of SAP’s Global Communications team for seven years and most recently Head of the SAP Business Influencer Group. He is a veteran of four technology startups including: Zona Research (Cofounder), Hummingbird (VP Marketing Americas), (President) and Exigen Group, (VP Corporate Communications), and has over twenty years of experience in selling and marketing software to LE and SME organizations worldwide.

He is a member of the Berkeley Innovation Forum at the University Of California Haas School Of Business and a Senior Fellow at the Society for New Communications Research. Auditore is a corporate blogger and has written many technology press articles and industry white papers. He holds BS from the University of Massachusetts at Amherst. From 1981-1989 he became an accomplished and innovative fisheries scientist, after participating in ocean going research, which included submersible and surface research vessel operations at the National Marine Fisheries Service in Woods Hole, Massachusetts.


Articles by Peter J. Auditore

Social Media Analytic Tools and Platforms Offer Promise

Posted January 20, 2014

If you look at what is really going on in the big data space it's all about inexpensive open source solutions that are facilitating the modernization of data centers and data warehouses, and at the center of this universe is Hadoop. In the evolution of the big data market, open source is playing a seminal role as the "disruptive technology" challenging the status quo. Additionally, organizations large and small are leveraging these solutions often based on inexpensive hardware and memory platforms in the cloud or on premise.

Posted September 11, 2013