Ravi Shankar

Ravi Shankar is senior director, MDM Product Marketing, Informatica. He is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica.

Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM.With over 20 years of leadership experience, Shankar has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle.

Shankar holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley.  He is a published author and a frequent speaker on MDM and data governance.

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Articles by Ravi Shankar

Customer centricity has become a watchword for major corporations worldwide, but a recently released survey has revealed that many enterprises are lacking in the basic knowledge of who their customers are, not to mention their attributes, tastes, purchasing histories and relationships with other customers.

Posted October 26, 2011