Robert Merlo

Robert Merlo is in Visual Enterprise Solution Marketing at SAP

Articles by Robert Merlo

Having vast amounts of data at hand doesn't necessarily help executives make better decisions. In fact, without a simple way to access and analyze the astronomical amounts of available information, it is easy to become frozen with indecision, knowing the answers are likely in the data, but unsure how to find them. With so many companies proclaiming to offer salvation from all data issues, one of the most important factors to consider when selecting a solution is ease of use. An intuitive interface based on how people already operate in the real world is the key to adoption and usage throughout an organization.

Posted February 13, 2013