Ruben Ugarte, President of Practico Analytics

Ruben Ugarte is president of Practico Analytics, based in Vancouver, British Columbia, and is the author of Bulletproof Decisions and The Data Mirage.

Articles by Ruben Ugarte, President of Practico Analytics

In mid-2020, I got a chance to work with several government tourism agencies. Their mandate was to promote local attractions and offer support to partners such as hotels, resorts, and other organizations. As you can imagine, things weren't going well for these agencies. I remember looking at their data reports and seeing unprecedented drops in volume. With every country imposing restrictions and lockdowns, no one was traveling. One agency stood out; it was completely frozen by the situation. It couldn't decide on anything. Even publishing the latest COVID numbers was difficult.

Posted April 13, 2023