BIG DATA QUARTERLY
Summer 2025 CONTENTS
editor’s note | Stephanie Simone
2 Data-Driven Decision Making
departments
3 BIG DATA BRIEFING
Key news on big data product launches, partnerships, and acquisitions
6 INSIGHTS | Deepak Verma
AI in Disaster Recovery: Mapping Technical Capabilities to Real Business Value
17 TRENDING NOW | Craig Gravina
The Dawn of Unified DataOps—From Fragmentation to Transformation
features
4 THE VOICE OF BIG DATA
The Unpredictability of Tariffs Threatens Big Tech Progress: Q&A With ScaleFlux’s JB Baker
8 FEATURE ARTICLE | Joe McKendrick
The Potential of Graph Databases and Knowledge Graphs
16 BIG DATA BY THE NUMBERS
Business Intelligence Is at the Crossroads of a Data Crisis
columns
19 DIGITAL MARKETING PLAYBOOK | Jim Scott
From Data to Strategy: How to Leverage Marketing Analytics for Competitive Advantage
21 DATA DIRECTIONS | Michael Corey & Don Sullivan
Soft Audits, Hard Consequences: The Danger of Soft Audits
23 THE IOT INSIDER | Bart Schouw
IoT Fleet Management—Navigating the World of Connected Devices at Scale
25 GOVERNING GUIDELINES | Kimberly Nevala
Appropriate Reliance: An Unsung Governance Objective