BIG DATA QUARTERLY
Winter 2025 CONTENTS
editor’s note | Stephanie Simone
2 The Future of Analytics
departments
3 BIG DATA BRIEFING
Key news on big data product launches, partnerships, and acquisitions
6 INSIGHTS | Jay Jenkins
Forget Data Gravity. Customer Gravity Is Shaping the Cloud Now.
16 TRENDING NOW | Randy Hopkins
Leveraging Unstructured Metadata to Lower Compliance
features
4 THE VOICE OF BIG DATA
How Organizations Can Safeguard Critical Information After CISA Expiration: Q&A With Onspring’s Nichole Windholz
8 FEATURE ARTICLE | Joe McKendrick
The State and Current Viability of Real-Time Analytics
14 BIG DATA BY THE NUMBERS
As Global Uncertainty Grows, Organizations Reveal Security Ventures for 2026
columns
18 DIGITAL MARKETING PLAYBOOK | Jim Scott
Ad Blockers and the Analytics Blind Spot: Why Businesses Need AI-Powered Documentation Strategies
22 DATA DIRECTIONS | Michael Corey & Don Sullivan
The Illusion of Service: AI at the Bleeding Edge
24 THE IOT INSIDER | Bart Schouw
The Edge AI Evolution: When Vision AI Meets IoT Intelligence
26 GOVERNING GUIDELINES | Kimberly Nevala
Agentic AI Runs the Governance Gauntlet