Companies often rely on the mere validation of their contact data, but it’s simply not enough. Melissa Data’s Personator offers a game-changing approach to contact data quality cleansing – instantly matching a name to an address, email, and telephone data – and appending missing elements for a data quality “uplift.” Imagine every record in your database: clean, current, and complete – leading to reduced fraud, improved communications, and a single, holistic view of the customer.