Business users and organizations need the ability to quickly analyze their data to identify issues, causes and opportunities for improvement. Once these analyses are identified, they need to be monitored and distributed often to others. With traditional business intelligence (BI), creating and maintaining effective and understandable analyses can take months to define and develop and require expensive resources to maintain.
In response, a new BI term has emerged: Operational Business Intelligence. It promises to empower everyone within an organization to make day-to-day decisions by using better analysis of sales and marketing trends, customer interactions, manufacturing plans, inventories and other areas of the business.
Download this white paper tolearn the seven major requirements businesses need to consider when evaluating this generation of BI.