Big data continues to be the center of attention - take away the hype and there's a key takeaway. For years, companies have been running their critical business infrastructure and building business insights based on transactional data stored in relational databases. Beyond that critical data, however, is a potential treasure trove of less structured data: weblogs, social media, email, sensors, and photographs [and more] that can be mined for useful information. Companies that are seeking ways to capitalize on the hidden potential of big data need to consider data integration technologies to help bridge the gap and correlate that data across the enterprise. Read this white paper to find out how only Oracle provides the most complete, integrated, and real-time solution data integration that can help bridge the two worlds of big data and enterprise data to accelerate adoption and yield greater returns for these emerging technologies.