Globally, retailers and consumer packaged goods (CPG) firms are facing unprecedented uncertainty due to changing consumer demand and supply chain disruptions. For these enterprises, the key to navigating large-scale challenges is data modernization: implementing an AI and machine learning-driven, cloud-enabled architecture harnessing the power of advanced analytics. With Cognizant and advanced analytics using Microsoft Azure Synapse, retailers and CPG organizations can adjust marketing outreach, enable more precise inventory management, and enhance customer satisfaction.