How Customer Data Management Delivers Value and Delightful Customer Experience

Aligning customer experience efforts with the associated business value can be a significant challenge. In IDC’s recent Future of Customer Experience Survey, they highlight some of the key areas of ROI that organizations can expect from customer experience improvements and how to showcase them to your stakeholders.

Uncover key takeaways and data points from IDC’s Market Perspective, where you’ll learn:

  • The importance of prioritizing customer-centered leadership
  • How to define customer-centric outcomes
  • Ways that 3rd party vendors can impact return on customer experience investments

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