The urgency to compete on analytics has spread across industries. However, many companies are finding that the traditional approach to data warehousing is no longer sufficient to meet new analytics demands. The rise of cloud-based technologies and services will continue to play a huge role in the future of data warehousing, accompanied by greater automation and self-service capabilities. The incorporation of Hadoop and other big data technologies, including in-memory computing, will also continue to grow significantly and pave the way for brand new applications.