The race to compete for online ad bidding, placement and delivery is being waged on display, video, mobile and in-app. As a result, both speed and accuracy are at a premium, lest your customer go to your competitor for better results. Plus, with online cookie technology on its way out, and regional regulations on their way in, ad tech players must now leverage multiple additional sources of data just to rebuild online profiles, globally, for precise marketing and targeting, while controlling for new compliance needs. In short, the ad tech industry’s insatiable appetite for more data, faster has only grown in recent years, with the need for a real-time data platform.