Object storage, often referred to as object-based storage, is a data storage architecture for handling large amounts of unstructured data. Unstructured data is data that does not conform to, or cannot be organized easily into a traditional relational database with rows and columns. Today’s Internet communications data—email, videos, photos, web pages, audio files, sensor data, and other types of media and web content (textual or non-textual)—is largely unstructured.